From paper clippings to digital discounts—here’s how couponing has transformed.

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The First Coupons – 1887

📜 Coca-Cola issued the first-ever coupon in 1887. It offered a free glass of soda to promote the brand. 🎯 Purpose: Attract new customers through word of mouth.

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The Golden Age – 1950s to 1980s

📰 Coupons exploded in popularity through newspapers and magazines. Brands like Procter & Gamble and Kellogg’s ran national campaigns. ✂️ Families clipped and saved weekly—it became a household habit.

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Supermarket Coupons & Loyalty Cards – 1990s

🏪 Stores began offering their own coupons and loyalty card programs. Barcodes made scanning faster and easier at checkout. 🛒 Tip: Store-specific coupons began stacking with manufacturer deals.

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The Digital Shift – 2000s

💻 Printable coupons and email newsletters replaced many paper clippings. Websites like Coupons.com and RetailMeNot took off. 📧 Brands reached shoppers directly through email campaigns.

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Mobile Apps & Cashback – 2010s

📱 Apps like Ibotta, Rakuten, and Honey changed the game. Users could scan receipts, get automatic cashback, or apply codes in real-time. ✅ Convenience became key to modern couponing.

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2020s – Personalized & Real-Time Offers

🧠 With shopper data, brands now offer targeted digital coupons. You see deals based on what you buy, when, and where. 🔄 Coupons are now updated in real-time on apps and websites.

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The Future of Couponing

🎯 Expect more app-based savings, location-triggered offers, and AI-driven recommendations. 💬 But one thing hasn’t changed—smart shoppers always look for deals.

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Want to Save the Smart Way?

Visit Savingshopperhub.com to find trusted coupons, cashback apps, and modern savings tips. 💸 Old or new—coupons still work.