Last Updated on August 16, 2024
iPhone 15 Series: Release Date, Pricing, Specs and Launch Details
Apple’s iPhone 15 lineup is expected to launch in September 2023, marking the next generation of iPhones. Here’s what we know so far about the iPhone 15 release date, pricing, specs, and launch details.
Release Date
Apple generally reveals new iPhones in September and releases them shortly thereafter, typically on a Friday. Based on past release timelines, the iPhone 15 launch date will likely be in September 2023.
The iPhone 14 was revealed on September 7, 2022 and hit stores on September 16, 2022. Following this pattern, the iPhone 15 will likely be announced and released around the second week of September 2023.
iPhone 15 Launch Date in USA
Based on Apple’s usual release schedule, the launch date for the iPhone 15 in the USA will likely follow this timeline:
Announcement date: Mid-September 2023 (estimated September 12 or 13). Apple tends to hold its iPhone announcement events on a Tuesday or Wednesday.
Pre-orders open: Likely on the Friday following the announcement, around September 15, 2023.
Release and launch date: The iPhone 15 release date in the USA will probably be one week after pre-orders open, so around September 22, 2023.
Apple sometimes staggers launch dates slightly between the US and other countries, but the USA release typically falls on that first Friday after pre-orders go live.
For the iPhone 14 in 2022, the USA launch date was September 16, one week after the September 7 announcement event and September 9 pre-order date.
So we can expect a very similar timeline for the iPhone 15 in September 2023 – announcement and pre-orders in mid-September, followed by the U.S. release date on the third Friday of September.
Availability on launch day may be constrained for some models, especially the iPhone 15 Pro or Ultra, but customers should expect to get their hands on the new iPhone 15 within a week or two of the USA release date in late September 2023.
iPhone 15 Launch Date in Europe and India
Here are the expected iPhone 15 launch dates for Europe and India in bullet point format:
- iPhone 15 launch date in Europe: Likely late September 2023, around 1 week after the US launch.
- iPhone 15 release date in India: Typically 1-2 weeks after the initial US and Europe launch. So likely early to mid October 2023.
- Dates are based on past iPhone launch timelines in these regions. Exact dates TBD.
- The iPhone 15 series announcement and pre-orders should happen simultaneously worldwide in mid-September 2023.
- But the official sales launch dates are usually staggered across different regions.
- India launch often comes a short while after Europe and other major markets.
So in summary, expect a late September 2023 launch in Europe and October 2023 release for India following the initial iPhone 15 series US launch.
Price
The iPhone 15 is expected to come in four models like the iPhone 14, with a potential lineup consisting of:
- iPhone 15
- iPhone 15 Plus
- iPhone 15 Pro
- iPhone 15 Ultra
Pricing on the standard iPhone 15 and 15 Plus will probably remain similar to the current models, starting around $799 and $899 respectively.
However, rumors suggest the iPhone 15 Pro and Pro Max may be renamed to iPhone 15 Pro and Ultra, and that the Ultra model could see a price hike up to $1200 or beyond, putting it in line with premium rivals like the Samsung Galaxy S23 Ultra.
iPhone 15, Pro & 15 Pro Ultra Price Model Wise
Here is a table summarizing the rumored pricing for the iPhone 15 lineup by model and storage capacity:
| Model | Storage | Price |
| iPhone 15 | 128GB | $799 |
| 256GB | $899 | |
| 512GB | $1099 | |
| iPhone 15 Plus | 128GB | $899 |
| 256GB | $999 | |
| 512GB | $1199 | |
| iPhone 15 Pro | 128GB | $1099 |
| 256GB | $1199 | |
| 512GB | $1399 | |
| 1TB | $1599 | |
| iPhone 15 Pro Max/Ultra | 128GB | $1199 |
| 256GB | $1299 | |
| 512GB | $1499 | |
| 1TB | $1699 |
- iPhone 15 and 15 Plus pricing expected to remain similar to iPhone 14 base models.
- iPhone 15 Pro pricing also rumored to stay close to iPhone 14 Pro.
- iPhone 15 Pro Max/Ultra may see a price hike, starting at $1199 for 128GB.
- Top-end 1TB storage option for iPhone 15 Pro Max/Ultra could cost up to $1699 or more.
- Storage options remain the same at 128GB to 1TB.
- Official pricing will be revealed at Apple’s announcement event, likely in September 2023.
Specifications
While full details remain unknown, some of the rumored iPhone 15 specs and features include:
- A17 Bionic processor – Expect speed and efficiency improvements
- 48MP camera on Pro/Ultra – Up from 12MP on 14 Pro models
- Periscope zoom camera – Potentially 5x optical zoom or greater
- USB-C port – Likely will replace Lightning port
- Titanium frame – For Pro/Ultra models, stronger than steel
- Improved battery life – Rumors of battery boost on Pro/Ultra
- Interactive satellite connectivity – For emergency SOS calls
The standard iPhone 15 models may see more modest updates like an improved selfie camera. But the Pro and Ultra look to get big changes to make them stand out as premium device options.
iPhone 15 series Features comparison
Here is a table comparing the rumoured features of the iPhone 15 line-up:
| Feature | iPhone 15 | iPhone 15 Plus | iPhone 15 Pro | iPhone 15 Pro Max/Ultra |
| Screen size | 6.1″ | 6.7″ | 6.1” | 6.7” |
| Display type | OLED | OLED | ProMotion OLED | ProMotion OLED |
| Refresh rate | 60Hz | 60Hz | 120Hz | 120Hz |
| Chip | A17 Bionic | A17 Bionic | A17 Bionic | A17 Bionic |
| Rear camera | Dual lens | Dual lens | Triple lens with 48MP main | Triple lens with 48MP main |
| Front camera | 12MP | 12MP | 12MP | 12MP |
| Storage | 128GB/256GB/ 512GB | 128GB/256GB/ 512GB | 128GB/256GB/ 512GB/1TB | 128GB/256GB/ 512GB/1TB |
| RAM | 6GB | 6GB | 8GB | 8GB |
| Biometric security | Face ID | Face ID | Face ID | Face ID |
| Water resistance | IP68 | IP68 | IP68 | IP68 |
| 5G connectivity | Yes | Yes | Yes | Yes |
| Port | Lightning | Lightning | USB-C | USB-C |
| Materials | Aluminum, glass | Aluminum, glass | Titanium, glass | Titanium, glass |
- Pro models expected to have the most significant upgrades like 48MP camera, RAM, and ports.
- Standard iPhone 15 models more incremental updates vs. iPhone 14.
- Full specifications will be revealed at Apple’s official announcement event.
Launch Event & Time
Assuming an early September launch, Apple will likely hold a launch event in the first half of the month to reveal the iPhone 15. Based on past keynotes, the iPhone 15 launch event would occur on a Tuesday or Wednesday at 10AM PT.
Invites to the iPhone 15 event would go out about a week prior. And Apple should begin accepting iPhone 15 pre-orders on the Friday right after launch day. So customers can prepare to get their new iPhone 15 or 15 Pro/Ultra models within the first two weeks of September 2023.
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